Social Media 101: Part 3 - Where

Where to post. This is the third in a five part series

Where: decide which outlets you would like to target. There are so many different SM outlets out there it would be difficult to have an immediate presence on all of them. Start with only one or two. Look at some of the different outlets, such as Twitter, LinkedIn, FaceBook, etc. and decide which would best meet your needs. This can be based on audience: who subscribes or participants in this outlet. What are the demographics? Do some key word searches on the site and see what you get. It can also be determined by the overall focus and intent of the site. For example, in my opinion, FaceBook is focused more on personal networking, such as sharing pictures of your family, what’s on your mind, and other fun, personal activities. LinkedIn, on the other hand, is more business focused. However, your presence on a site is what you make of it and many people choose to use FaceBook for business. Take some time to explore each site to see where you would like to have a presence.

Stay tuned for part four, where we will discuss: When