What - This is the second in a five part series:
What will your on-line presence look like? What is the main message you want a person to understand when visiting your online profiles? Do you want to give them information about a topic, show them your mission statement, tell them what you do, or all of the above? Your online presence should mirror that or your “bricks and mortar” brand. Think about what your online presence can say to get people to connect to you. If you’re using LinkedIn, what will make a networker want to connect to you? If you’re using Twitter, what can you say to make someone follow you? Take time in this step to be sure to send the right message, it’s important!
The next topic will address Where
Thursday, June 18, 2009
Tuesday, June 16, 2009
Social Media 101 Part 1 Who
The use of Social Media in business seems to be growing everyday! There is so much information out there; it can be a little overwhelming for those new to it or those who are just getting started.
This is the begining of a series written by Christina Bakewicz after attending WhizBang's event on Social Media at Artian Works:
As a newbie to SM myself, I recently attended a very informative seminar on the topic, in hopes of getting educated on the topic. The Social Media Means Business seminar was hosted by WhizBang! Web Solutions LLC and Sales Sense Solutions, Inc. A very knowledgeable group of individuals with various areas of expertise presented information on this topic. From that seminar, and some independent reading and research, here is what I've gleaned regarding how to get started.
Develop a social media marketing plan. When getting into social media, it is important that you maintain brand consistency. Build on the reputation that you have already established. Your on-line presence should mirror that of your “brick and mortar” presence. Use the same logo and tagline so that people will understand that you are the same company. Having a SM presence is a way to build on what you have already accomplished.
Decide: who, what, where, when, and why.
Who: who will be responsible for building your SM presence? Will you do it yourself, assign someone in your company, or will you hire an outside company to do it? When deciding on who will take on this responsibility, keep in mind that this is a dynamic environment and updates should be posted regularly. Be sure to choose a person who can commit the time to keeping information updated.
Stay tuned as Christina addresses what, where, when and why in regards to Social Media
This is the begining of a series written by Christina Bakewicz after attending WhizBang's event on Social Media at Artian Works:
As a newbie to SM myself, I recently attended a very informative seminar on the topic, in hopes of getting educated on the topic. The Social Media Means Business seminar was hosted by WhizBang! Web Solutions LLC and Sales Sense Solutions, Inc. A very knowledgeable group of individuals with various areas of expertise presented information on this topic. From that seminar, and some independent reading and research, here is what I've gleaned regarding how to get started.
Develop a social media marketing plan. When getting into social media, it is important that you maintain brand consistency. Build on the reputation that you have already established. Your on-line presence should mirror that of your “brick and mortar” presence. Use the same logo and tagline so that people will understand that you are the same company. Having a SM presence is a way to build on what you have already accomplished.
Decide: who, what, where, when, and why.
Who: who will be responsible for building your SM presence? Will you do it yourself, assign someone in your company, or will you hire an outside company to do it? When deciding on who will take on this responsibility, keep in mind that this is a dynamic environment and updates should be posted regularly. Be sure to choose a person who can commit the time to keeping information updated.
Stay tuned as Christina addresses what, where, when and why in regards to Social Media
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