Friday, April 30, 2010

Website 101

Updating and maintaining a web presence for your business is critical in today's marketplace. Your website is a valuable tool to serve customers and promote your company's brand and services. Websites can also help streamline business processes to reduce costs.

When designing or expanding your website remember to consider the 11 steps to creating a successful website, such as establishing a domain and creating a customized email account to communicate with customers. If you can't afford a website developer consider creating the site yourself by purchasing a domain through godaddy.com or using many of the free online website templates available through WordPress or other sites.

Once your site is established, there are many ways to drive traffic to your website and ensure that users keep coming back. For instance, you will want to make sure that users are directed to your site when they perform a Google search or view the online yellow pages.